Tuesday 31 March 2015

Multiple Donation Channels for Contextual Fundraising

CEO of World Remit recently announced that close to 50% of all remittances into Africa are in the form of airtime (or credit) to mobile phones. Airtime is a popular form of remittance especially because  as a storage of e-value it is generally several factors cheaper to transmit AND spend than cash (over mobile network).

Airtime remittances must be contextualized. They are one of many channels that family members separated internationally are using to help each other. Cash remittances over formal remittance providers (World Remit, Western Union, Banks) amount to approximately half a trillion dollars per year. Cash and in kind donations that are cannot be tracked are yet another channel.

At M-Changa we provide a platform for contextual mobile phone based fundraising. M-Changa’s ultimate goal is to give individuals and organizations the most efficient and affordable fundraising experience. Naturally, having multiple channels to allow participation is a key feature for M-Changa’s contextual fundraisers. Removing barriers to participation allows for context to be maintained and the true interactive nature of fundraising to be achieved.


Therefore, recent Interesting developments in the crypto currency space such as  Bitrefill and allowing for airtime purchases to be made through Bitcoin, are of great interest to us. M-Changa plans to announce cryptocurrency integration with BitPesa in May 2015!

Kyai Mullei
CEO

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